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Ian DeFelice

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Cookie Policy

Last updated September 10, 2026

Plain-English version: This site uses a couple of basic cookies that make pages work, one analytics tool that helps me understand how the site is used, and the Meta Pixel, which tells me whether my Facebook and Instagram ads lead to completed homebuyer assessments. Both follow your choice, and you can change it any time from the "Your Privacy Choices" link in the footer.

What cookies are

Cookies are small text files a website saves on your device when you visit. They help a site remember things like your cookie choice, route your traffic to the right server, or count how many people read a page. They don't run programs and they don't read other files on your device.

How I ask for consent

The site uses a geo-aware cookie banner with Google Consent Mode v2. What you see depends on where you are:

  • EU, EEA, UK, and Switzerland: analytics and the Meta Pixel stay off until you choose "Accept." Nothing non-essential runs before that.
  • Everywhere else (including the US): you get a short notice. Analytics and the Meta Pixel run by default, and you can decline at any time.
  • Global Privacy Control (GPC): if your browser or an extension sends a GPC signal, I treat it as an automatic opt-out of analytics and the Meta Pixel and don't show a banner. This is the legally recognized opt-out under California's CPRA.

You can reopen the banner and change your choice whenever you want using the "Your Privacy Choices" link in the footer. Even when analytics is declined, Consent Mode lets me see anonymous, modeled traffic totals, never your individual activity.

The cookies and tools this site uses

defelicehomes.com sets a small number of cookies and uses two measurement tools. Here's the full list:

  • tuscan_consent (first-party, functional, ~1 year): remembers your cookie choice so the banner doesn't ask again.
  • tuscan_geo (first-party, functional, short-lived): stores a rough region (EU vs. rest of world) so the banner shows the right consent options. It does not track you across sites.
  • Google Analytics 4 (_ga, _ga_*): anonymous usage measurement (page views, time on page, what gets clicked). Configured to anonymize and not send personally identifying data. Set by Google. Expires after up to 24 months. Only set once analytics is allowed.
  • Meta Pixel (_fbp) (Meta Platforms, Inc., up to 90 days): tells Meta when a page is viewed and when someone completes the homebuyer assessment, so I can see which Facebook and Instagram ads work and show them to people likely to find them useful. It does not receive your quiz answers, your score, or your name, email or phone number, and it never runs on your personal results page. Only set once your choice allows it.
  • Vercel (functional + privacy-friendly performance metrics): the platform that hosts the site. It uses functional cookies to route traffic and verify the connection, and collects aggregate, cookieless page-performance and audience metrics. No advertising data.

Advertising and "sharing"

The Meta Pixel is the only advertising tool on this site. There are no other ad networks and no data brokers, and I don't sell your data. Under California law, letting Meta measure ad results this way can count as "sharing" personal information for advertising. You can opt out any time with the "Your Privacy Choices" link, and a GPC signal opts you out automatically.

Embedded content

If a page on this site embeds an external player (a Calendly scheduler, a YouTube video, a map), that embedded service may set its own cookies according to its own policy. Those services are operated by third parties and their cookies are not under my control. Their policies:

If a page on the site uses one of these, it will be visible. There's no hidden tracking.

How to turn cookies off

  • Your Privacy Choices. Use the "Your Privacy Choices" link in the footer to reopen the banner and accept or decline analytics and the Meta Pixel any time.
  • Browser settings. Every modern browser lets you block or delete cookies. Blocking all cookies will not break this site, but may break other sites you use.
  • Google Analytics opt-out. Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout to be invisible to GA4 across every site that uses it.
  • Meta ad preferences. Control how Meta uses activity from other websites at accountscenter.facebook.com/ad_preferences.
  • Private/Incognito browsing. Cookies set in a private window are deleted when the window closes.

Global Privacy Control and Do Not Track

This site honors Global Privacy Control (GPC) as an automatic opt-out of analytics and the Meta Pixel. Some browsers also send an older Do Not Track header; there is no industry-wide standard for it, so I rely on GPC and your banner choice instead.

If something changes

If I add or remove a cookie or measurement tool, I'll update this page and bump the "Last updated" date. The Privacy Policy gets updated at the same time so the two are always in sync.

Contact

Cookie questions: ian@defelicehomes.com

Last updated 2026-09-10.